With a head for intense negotiations, brokering highly lucrative deals, and providing some of the most profitable opportunities in the history of the music industry for the company’s she represents, as well as the artists, and herself, Desiree Perez has become Jay Z’s secret weapon when it comes to ensuring the business moves that keep the legendary rapper, and businessman, at the height of his game. Recently, Perez was recognized as one of the top women executives in the music industry in 2017 by Billboard magazine. In the prolific article, Perez’s continually vast and enhancing contributions to Roc Nation, and to the company’s incredible line of artists are cited as her reasons for staying one of the most successful women in the music business.
In the article, Perez was listed alongside a variety of different top female executives in the industry, including Dia Simms, President of Sean ‘Puffy’ Comb’s Combs Entertainment, as well as Nicki Farag, Def Jam’s Senior Vice President of Promotions. All three women have risen above the unspoken ‘man’s world’ stereotype that the Hip-hop genre is notorious for to establish themselves as leaders of their respective companies. As Chief Operating Office of Roc Nation, Perez has scored a succession of high profile, and extremely lucrative homeruns for the powerhouse Hip-Hop label in 2017. To know more about her click here.
Perez managed to snag a $200 million investment deal from mobile giant Sprint, for Jay-Z led TIDAL. In doing so, Perez managed to attain platinum status for Jay’s latest release 4:44. Sprint bought a million free downloads for Jay-Z fans, resulting in the milestone achievement before the album had even hit digital and physical retail store shelves. Thanks to her incredible head for business and her quick witted negotiation skills, Perez has led Roc Nation into a higher status as a high profile hip-hop record label.