The founder of Podcast One Norman Pattiz and Tom Webster who is the Vice President of Edison Research released the outcome of an advertising study earlier this year.Five renowned favorite consumer brands took part in this historical research study.
The study was carried out on podcast advertisers before and after brand lift campaigns. The main objective of the study was to display the notable affirmative effect of the role of advertising on the podcast on recall of precise messaging, brand recall and aim to purchase.
The CEO of PodcastOne Norman Pattiz was elated during the release as he revealed that the results of the research further validated that his franchise was more efficient in advertising than traditional ones. Edison Research( Vice President of Strategy) and Tom Webster was also pleased that his company was able to carry out the research successfully by co-coordinating with PodcastOne and the five companies.
In addition to this, he revealed that he was elated that the methodology used was able to investigate the role of podcast advertising and its positive impact in the advertising sector.
The research was carried out through three different pieces of research in twenty sixteen, and its main aim was to find out the effective role of advertising on the podcast for five well-known brands.
The unpopular brands were looking for more trial and awareness while the more established brands were launching new messages. However, all the companies used online surveys on their customers before running the advertising campaigns on the podcast. Read more: Norman Pattiz – Dashconference
After running the advertisements for a period of four to six weeks, they repeated the online surveys. The outcome of the study displayed that the audience responded positively to the brand messaging of the podcast and would willingly want to buy the brands.
Some of the salient points that the Edison Research led study was able to find out include; a huge percentage of the respondents purchasing power was able to rise significantly from the pre-study to the post-study. Some of the products involved in the research include a grocery brand, automobile market, lawn and garden product, financial services product and a dining services among others.
About Norman Pattiz:
Mr. Pattiz is The Executive Chairman and Founder of PodcastOne. PodcastOne; the leading podcast network advertising forum was started in 2012. PodcastOne broadcasts more than 340 hours of information.
Norman Pattiz also founded the renowned radio syndicated Westwood One. Westwood One is also one of largest sources of entertainment, news, traffic talk, talk shows and sports.