There are many considerations to make while venturing into social media marketing and advertising. Some forms of social media marketing include Facebook, twitter, Google search engines and other related platforms. On Facebook, key performance indicators include views, more likes, more posts, and more engagements apart from the shares. Visit Forbes for the details.
How to Develop Captivating Content
The content developed has to draw people in through the visual appeal on the very first instant. The users of these platforms similarly look for the caption accompanying the advertised content, which must be concise and engaging enough. The information upon clicking the ads should be direct to the point. They can be combined with a video, a colored photo or other related frames. The following tips can be taken into consideration to come up with the best advertisements in the marketing industry:
- Use vivid colors to stop fast-scrolling thumbs. Objects should be placed against eye-catching backgrounds. The videos and images used as backgrounds must have great focal points for visibility.
- Create a memory. Content must send a message, which can be related to something while watching the video or reading the words captioned. Illustrations of how a problem has been solved can also be used to demonstrate the effectiveness of whatever is being advertised.
- Match brands with people and the values they represent. People are no longer interested in inanimate objects. They want real images, of people with real life experiences to offer.
- People’s cultures, diversity, and lifestyles should be represented in the ads and the views. A technique that makes everyone feel represented in whatever is being developed.
About Lori Senecal
Lori Senecal is the current CEO of the CP & B. She has a responsibility of overseeing the growth and the expansion of the company in their international locations. She is a leader and a role model in the creative, digital and marketing industrial ventures. Lori has worked for some top marketing companies as an innovator, rising to become the President of McCann, NY.
Lori Senecal went ahead to run KBS, a company, which saw her develop brilliant strategies for human resources. The company was named as the best in New York during the three years she was at the helm. She attributes her success to great women who mentored and nurtured her. Visit lorisenecalglobalceo.com