Lori Senecal Thrives in Advertising Industry

Lori Senecal is a high flying business pioneer; especially, she has indicated extraordinary administration capacities in the innovative and advanced promoting industry. Right now, she is in charge of Crispin Porter and Bogusky, LLC as the Global Chief Executive Officer. As the CEO, Senecal is in charge of regulating the general worldwide extension among different operations of the organization. She is additionally entrusted with the administration and coordination of the organization’s nine worldwide workplaces.

Ms. Senecal has developed her profession through working for a few organizations. Her excursion to be a standout amongst the best business administrators was propelled at McCann-Erickson Worldwide, Inc., one of the units of Interpublic Group of Companies. While working here, she turned into a section that has strength in youthful grown-ups advertising. Lori Senecal’s amazing execution empowered her to climb the company pecking order to wind up noticeably Chief Innovation Officer at the McCann Worldgroup, and from that point turned into the leader of McCann, NY. In the wake of serving for a long time in this limit, she proceeded onward to head Kirshenbaum Bond Senecal Partners. She later took on the position of president and CEO, a vacuum that was made by the flight of the pioneers of the organization.

While in charge of KBS, Lori planned and actualized forefront human asset and corporate systems that not just observed the organization top the rundown of offices to look for three back to back years, yet additionally as the best organization to work for in New York. Among the eminent customers she secured for KBS.

Lori perceives that her prosperity has been to a great extent driven by ladies coaches she worked with in KBS, and she looks to respond the same to other lady. Her mentorship endeavors allowed her to talk at the 3% Conference. The gathering is a development that spotlights on raising the quantity of ladies inventive chiefs from 3% to 11% through the advancement of female imaginative ability and authority. In the meeting, Lori discussed the means they have made in this course.

Lori has gotten many honors and acknowledgment for her extraordinary execution in her vocation; among them is the Game Changer Awards with a Quantum Leap grant for administration and development. Follow Lori on Twitter.

Ref: http://inspirery.com/lori-senecal/

Anthony Petrello, Chairman, Chief Executive Officer and President at Nabors Industries Ltd Announces Acquisition of Houston Oil Field Services

Nabors Industries Ltd is a well-known oil company based in Hamilton, Bermuda, but has its main offices in Houston. Apart from the United States, Nabors operational in Africa, Far East, and the Middle East. The company is set to acquire Tesco Corporation based in Houston in an all-stock deal towards the end of 2017. The common stock value of Tesco is at $4.62 per share based on Nabors closing price shares on August 11, 2017.

Terms of the Deal

When the deal is in place, each outstanding Tesco common stock share will be exchanged for 0.68 Nabors common stock share. Once the deal closes, the shareholders of Tesco will own approximately 10 percent of Nabors shares. Furthermore, in case the deal doesn’t close by February 14, 2018, Tesco Corporation will have to pay Nabors Industries Ltd 8 million dollars according to filing with American Securities and Exchange Commission.

Nabors owns and manages the largest drilling rig fleet that are land-based as well as provides drilling services, performance tools, and offshore platform rigs. Tesco, on the other hand, manufacturers, designs, and services solutions that technology based for the upstream energy and oil industry. According to Anthony Petrello, Nabors’ Chairman, Chief Executive Officer, and President, the deal is expected to generate approximately 20 million dollars during the first year. For more info about us: http://yaledailynews.com/blog/2006/02/21/alum-endows-prize-in-memory-of-lang/ click here.

About Anthony Petrello

Anthony Petrello currently serves as the President, Chairman and Chief Executive Officer of Nabors Industries Ltd. Anthony has played a significant role in the company’s development which is the largest natural gas and geothermal contractor worldwide. Anthony’s professional career began in 1979 at Baker&Mckenzie law firm. Between 1986 and 1991, Tony held the Managing Partner position at the firm’s office in New.

In 2014, Anthony Petrello was one of the top-paid Chief Executive Officer in the United States and earned 68.2 million dollars through Nabors Industries. Mr. Petrello also serves as a director of Hilcorp Energy Company as well as Stewart & Stevenson LLC. Anthony Petrello is also a Board member of Trustees of Texas Children’s Hospital where he advocates for clinical and research programs for children with neurological disorders. Petrello holds a Juris Doctor degree from the Harvard Law School and MS and BS degrees in Mathematics from Yale University.

Equities First Holdings: The Contribution to the Society

Recap of the article

In this article, the general information of the company is given. Established in 2012, Equity Fist Holdings has been providing people with different financial advice and support. Several individuals have been struggling with attaining financial freedom and to such; the company has been very supportive by the issuance of soft loans. The banks and the other financial institutions have been the greatest beneficiaries.

Currently, the company is based in London, but their operations are fast spreading throughout the country. Today, the shareholders tend to benefit a lot from these operations. The company lends loans to the shareholders with their shares acting as the collaterals. The loans are lent based on the number of shares that are owned by the individual or the company. The main company based in the United States confirms that in the last 15 years of operation, the company has lent a total of more than $1 billion to the customers. With the current investment rate, the company is rapidly expanding into Europe and Asia and more information click here.

 

Who benefits from the company?

Several people have benefited from the company. The rate of benefit is not equal to all. The shareholders with the largest amounts of shares tend to benefit more than the others. As long as the client is a regular customer and has some shares, it becomes easy for the client to get quick loans. Big institutions which could be in need of capital for expansion or for handling different operations have a chance of getting higher loans at better rates. These shareholders tend to benefit more from the company and learn more about Equities First Holdings.

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NORMAN PATTIZ REVEALS PODCAST ONE IS MORE POPULAR IN ADVERTISING

The founder of Podcast One Norman Pattiz and Tom Webster who is the Vice President of Edison Research released the outcome of an advertising study earlier this year.Five renowned favorite consumer brands took part in this historical research study.

The study was carried out on podcast advertisers before and after brand lift campaigns. The main objective of the study was to display the notable affirmative effect of the role of advertising on the podcast on recall of precise messaging, brand recall and aim to purchase.

The CEO of PodcastOne Norman Pattiz was elated during the release as he revealed that the results of the research further validated that his franchise was more efficient in advertising than traditional ones. Edison Research( Vice President of Strategy) and Tom Webster was also pleased that his company was able to carry out the research successfully by co-coordinating with PodcastOne and the five companies.

In addition to this, he revealed that he was elated that the methodology used was able to investigate the role of podcast advertising and its positive impact in the advertising sector.

The research was carried out through three different pieces of research in twenty sixteen, and its main aim was to find out the effective role of advertising on the podcast for five well-known brands.

The unpopular brands were looking for more trial and awareness while the more established brands were launching new messages. However, all the companies used online surveys on their customers before running the advertising campaigns on the podcast. Read more: Norman Pattiz – Dashconference

After running the advertisements for a period of four to six weeks, they repeated the online surveys. The outcome of the study displayed that the audience responded positively to the brand messaging of the podcast and would willingly want to buy the brands.

Some of the salient points that the Edison Research led study was able to find out include; a huge percentage of the respondents purchasing power was able to rise significantly from the pre-study to the post-study. Some of the products involved in the research include a grocery brand, automobile market, lawn and garden product, financial services product and a dining services among others.

About Norman Pattiz:

Mr. Pattiz is The Executive Chairman and Founder of PodcastOne. PodcastOne; the leading podcast network advertising forum was started in 2012. PodcastOne broadcasts more than 340 hours of information.

Norman Pattiz also founded the renowned radio syndicated Westwood One. Westwood One is also one of largest sources of entertainment, news, traffic talk, talk shows and sports.

Dr. Avi Weisfogel Strives to Find Treatment for Sleep Disorders

Sleep apnea can cause destructive effects. Medical professionals have come up with new research that has indicated that there is a relationship between sleep apnea and other, more serious conditions, such as diabetes, stroke, and cardiovascular disease. The rise in understanding regarding this dynamics has brought about a new study to help find the treatments for the diseases. Dr. Avi Weisfogel, a New Jersey based dentist and professional in the sleep industry, has extensive knowledge in sleep-related disorders.

Dr. Avi Weisfogel established Dental Sleep Masters to help treat and diagnose patients that are affected with sleep apnea. Recent research shows that over ninety percent of people are suffering from sleep apnea end up not being diagnosed. Dr.Weisfogel aims to provide treatment to this serious condition with Dental Sleep Masters, as well as establish a link between dentists and sleep disorder treatment.

About Dr. Weisfogel

Dr. Weisfogel established his own dental practice and was awarded accolades for being the Best Dentist for several years. Despite his success, he was intrigued by the world of sleep and sleep disorders, particularly in regards to how dentists could treat patients with those ailments. Dr. Weisfogel, on top of his own practice, researched sleep disorders to determine if dentistry had a place within treatment. In 2010, Weisfogel left his general practice and began more seriously pursuing sleep dentistry.

In 2014, Dr. Weisfogel determined that dentists could aid those suffering from sleep disorders by using oral appliances to treat and diagnose his patients. He maintained particular focus on sleep apnea, and eventually established Dental Sleep Masters.

Dr. Weisfogel is involved in all aspects of his business, from outreach to healthcare to marketing to philanthropy. He has a Bachelor of Arts in biology and psychology from the Rutgers University.

Eric Lefkofsky Uses Business Skills to Improve Cancer Patients’ Lives

Business is something that Eric Lefkofsky has always been good at. After he graduated, he decided that he was going to start an Internet business. He grew this business and that helped to make things better for the people who wanted to get deals and have experiences while they were online. He knew, though, that he had to be able to do more if he wanted to make a difference in the world. After he sold off his successful Internet business, he decided that he was going to take some time off. It was during this time that his wife got cancer and they had to work together to be able to beat it. While she was able to come out of the cancer treatment, he knew that things would never be the same and that he would always have to work and make things easier for her. He also knew that things weren’t always that easy and what Eric knows.

For Eric Lefkofsky to come up with the idea of Tempus, he had to be able to dedicate a lot of time to it. He runs the organization in a way that makes it easy for him to make all of the right choices. He wants to provide people with the options that they need and he wants to make things easier on them so that they don’t have to worry about how cancer is going to negatively impact their lifestyle. He also wants to approach cancer treatment by looking at many different areas.

With the help of his oncologist partner, Eric Lefkofsky is able to treat cancer through his organization, Tempus. He works with the doctor and he tries to make sure that he can help people with all of the issues that they have. He is able to train them to get well, teach them what they can do to make sure that they are going to be healthy again and give them the options that the oncologist can use to make their cancer better. Eric Lefkofsky is always sure that he will be able to improve the lives of cancer patients and read full article.

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Rocketship Education’s Path to Provide Affordable Quality Education

Introduction

The nonprofit organization, Rocketship Education has continued to impact the lives of many a decade after it launched its first chartered elementary school in 2007. Silicon Valley entrepreneur, John Danner created the organization with the primary objective of providing quality education to all children. He believed that it is possible to improve the academic performance of students coming from less privileged families through an affordable personalized learning system.

The Beginning

The first Rocketship school opened in San Jose. In the previous years, the area had been a hub of great minds and intellects. However, over time, as the economic crisis intensified, the rich and the poor became segregated, and middle-income jobs dwindled. Consequently, San Jose’s once thriving education system lost its power to change the society.

Initial success

Within five years, the Rocketship Education’s schools recorded significant success in improving student performance. Some students who schools initially classed as having learning disabilities were reclassified to be regular students. Such outstanding achievements were results of personalized learning techniques employed by the schools. Rocketship institutions focus on helping students handle social problems such conflict and emotional management. The lessons are necessary since most of the children from destitute families suffer from toxic stress which incapacitates their interpersonal skills.

Overwhelming Acceptance

As a result of its success, numerous cities and states invited Rocketship Education to build chartered schools in their cities. In 2011, Kaya Henderson, the Chancellor of D.C Schools, allowed the organization to build eight schools in the District. The Mayor of New York, Michael Bloomberg also accepted to have the schools in his City. Other areas that granted permission for Rocketship schools include Nashville, Indianapolis, New Orleans and San Francisco. Currently, the number of schools in the network has grown 25.

Corporate Support

In addition to acceptance by cities and states, Rocketship schools have always enjoyed support from the community and parents. Recently Netflix CEO, Reed Hastings through his foundation, Hastings Fund agreed to join hands organization in building better learning facilities. Mark Zuckerberg, Facebook’s CEO contributed too to the course. Together with his wife, Priscilla, Mark donated engineers to Summit Public Schools. The engineers are to build a personalized learning platform then share it with other chartered schools in the country.

 

Securus Technologies The Key to the War on Drugs

When we have an issue with drugs inside the prison, me and my fellow corrections officers are at the ready to take on the problem with every resource available. This month, my team was called to the office of our superior to work on getting the flow of drugs stopped before someone was seriously hurt. The incidents of drug use in our jail have tripled in recent weeks, so we had to dedicate everything we had at our disposal to get things under control immediately.

 

When Securus Technologies installed our inmate telephone call monitoring system in our facility, we had no idea how this would differ from the system we were used to using. Once the staff at Securus Technologies trained us on the LBS software, we began to see the difference easily. The company is based out of Dallas, and they are dedicated to the objective of making our world a little safer. The CEO, Richard Smith, says this call monitoring system is installed in thousands of prisons, helping to make those facilities safer too.

 

Once we were able to better understand exactly how the system worked, we couldn’t wait to get working. One of the amazing things is while the system is working to monitor calls, it allows my team to be in other placing trying to stop the flow of drugs. The same day that the system was installed, we began to get alerts inmates were in fact talking about drugs in the jail. We heard one inmate telling his family how he is able to do drugs in his cell after dark. Another inmate discussed with his mother how she could easily bring him her prescription drugs to the visitor center easily. Each time, we immediately put a stop to the issue and take back control of the jail.

 

Why Lori Senecal Remains the Magnet in Social Media Marketing

 

There are many considerations to make while venturing into social media marketing and advertising. Some forms of social media marketing include Facebook, twitter, Google search engines and other related platforms. On Facebook, key performance indicators include views, more likes, more posts, and more engagements apart from the shares. Visit Forbes for the details.

How to Develop Captivating Content

The content developed has to draw people in through the visual appeal on the very first instant. The users of these platforms similarly look for the caption accompanying the advertised content, which must be concise and engaging enough. The information upon clicking the ads should be direct to the point. They can be combined with a video, a colored photo or other related frames. The following tips can be taken into consideration to come up with the best advertisements in the marketing industry:

  • Use vivid colors to stop fast-scrolling thumbs. Objects should be placed against eye-catching backgrounds. The videos and images used as backgrounds must have great focal points for visibility.
  • Create a memory. Content must send a message, which can be related to something while watching the video or reading the words captioned. Illustrations of how a problem has been solved can also be used to demonstrate the effectiveness of whatever is being advertised.
  • Match brands with people and the values they represent. People are no longer interested in inanimate objects. They want real images, of people with real life experiences to offer.
  • People’s cultures, diversity, and lifestyles should be represented in the ads and the views. A technique that makes everyone feel represented in whatever is being developed.

About Lori Senecal

Lori Senecal is the current CEO of the CP & B. She has a responsibility of overseeing the growth and the expansion of the company in their international locations. She is a leader and a role model in the creative, digital and marketing industrial ventures. Lori has worked for some top marketing companies as an innovator, rising to become the President of McCann, NY.

Lori Senecal went ahead to run KBS, a company, which saw her develop brilliant strategies for human resources. The company was named as the best in New York during the three years she was at the helm. She attributes her success to great women who mentored and nurtured her. Visit lorisenecalglobalceo.com

See more: https://www.forbes.com/sites/marketshare/people/lorisenecal/#611fff241197

A Look at Who Jose Henrique Borghi is

Jose Henrique Borghi is a professional advertiser who currently works for the Brazilian advertising agency, Mullen Lowe. Mr. Borghi completed a college program in propaganda and marketing at the Pontifical University of Campinas. Shortly after he began working as a copy writer for marketing agency, Standart Ogilvy. This his first professional advertising job. His post there was as a copywriter.

Jose Henrique Borghi would work for many other advertising agencies such as Leo Burnett and DM9/ DDB before he co-founded his own marketing firm that was named BorghiRay. It was co-founded with fellow advertising professional and business partner Erh Ray. After building up the firm from nothing into a major advertising company in Brazil, BorghiRay was bought by the Lowe company. Erh Ray then also left the company. BorghiRay then became known as Borghi Lowe.

Now named Borghi Lowe, the firm continued to grow and impress a lot of clients. Another shuffle in ownership would occur for the advertising agency co-founded by Jose Henrique Borghi. Lowe and Partners merged together with the Mullen Group and thus there was a new stake holder in Borghi Lowe. The ad agency was once again renamed and is now called Mullen Lowe. Jose Henrique Borghi stayed on with the company and was appointed a co-CEO who was in charge of ad development and creativity. The other co-CEO was appointed by the Mullen Group. He remains in charge of finance and corporate compliance and Borghi on Facebook.

As an advertiser Jose Henrique Borghi is most famous for creating two marketing campaigns in particular in Brazil. They include an ad campaign he masterminded for Parmalat stuffed animal toys. In this campaign kids dressed up as stuffed animals and sang. The other famous advertising campaign that Jose Henrique Borghi is famous for is one for the Sazon food manufacturing company. It included popular Brazilian folk music in the ad and learn more about Borghi.

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