The athleisure trend looks like it is here to stay. This is great news for busy women everywhere looking to embrace the comfort and easy style of clothing that does not restrict their movements or take a half hour to squeeze into every morning. An article for MediaPost highlights the growing popularity of athleisure fashion in the U.S. Overall, profits in the fitness fashion industry are booming on fabletics.ca. Thanks, in part, to the recent rise in group exercise classes and the trending shift in focus to living a healthy, active lifestyle for adults, athleisure fashion is in high demand. What distinguishes the newer line of athletic wear from what has been manufactured previously, is that many of these outfit options can be worn to the gym or out and about around the town. Athleisure fashion is becoming an acceptable part of day and evening wear, which has steadily increased the demand for comfortable clothing that does not appear sloppy or shapeless. In a market packed with plenty of expensive and out of touch brands, Fabletics has hit the ground running as a more affordable option for women looking to embrace the athleisure fashion trend.
Since it first opened up in 2013, Fabletics has been providing a wide array of athleisure outfit options to fitness enthusiasts and women who live an active lifestyle. It mostly operates on a monthly subscription option, which allows members to select from a new offering of fitness fashion each month for the extremely low price of $49.95, which includes free shipping as well as hassle free returns and exchanges. Fabletics has been consistently growing its customer base due to its glowing reviews and very competitive prices, especially when compared to its competitors in the market.
Its prices have remained low, yet the quality of athleisure outfits made by Fabletics is right in line with any of its higher-end competitors on the market.