Don Ressler began his career as CEO of a small company called Intelligent Beauty. It wasn’t to long until Intelligent Beauty began branching other small companies out of it. This was due to the wonderful skills and mindset of Don Ressler. Don Ressler then went on the become CEO of several other small companies.
What Don Ressler really loved to do was engage in advertising and sales. He was very happy when he linked up with Adam Goldenberg. The two created an advertising branch within Intermix Media. Ressler and Goldenberg were bringing in millions of dollars in no time. They understood that online shopping was fairly new at this time, about 2004, and they knew people would be glad to shop right out of their home. This caused Ressler and Goldenberg to conduct most of their advertising online.
Intermix Media was then bought out a few years later. The new owners brought in a new advertising team. This meant that Don Ressler and Adam Goldenberg had to search out new opportunities and new heights.
Ressler and Goldenberg attempted to start a few businesses that involved selling products for skin care. They eventually dove into the weight loss industry and created a company called SENSA at http://www.latimes.com/fashion/alltherage/la-ar-justfab-wants-to-be-the-next-hm-20150402-story.html. They went the smart route and did not do this alone. They brought in a Dr. Alan Hirsch; he is a weight loss doctor, and Ressler and Goldenberg believed he would be perfect to oversee the entire operation.
SENSA went into an even more positive direction when Ressler and Goldenberg were able to hire the CEO of Intermix Media. SENSA soon developed amazing products with amazing advertising to go with them. In less than five years, Don Ressler and Adam Goldenberg brought in almost 50 million dollars. Market analysts could not believe this since the weight loss and skin care market at that time was not flourishing at all. In fact, many similar companies were going bankrupt or were already closed at that time.
Don Ressler and Goldenberg were happy to see all of their hard work paying off. They were also happy that all the failure they experienced in the past was not experienced in vain.