Almost every student in Georgetown is aware of Sweetgreen either for snacks or quick lunch.
Sweetgreen was founded by Nathaniel Ru, Nicolas Jammet and Jonathan Neman who came together after realizing discussing the urge to have healthy and affordable food in Georgetown. Neman says that they were brought together by three forces, the love of food, creating something different and wanting to solve problems in their lives.
The trio laid out their vision and developed a business plan strategy, but the three had no experience in managing a business much more they knew petite information about food. However, their parents were successful entrepreneurs.
Jammet says that lack of experience turned out to be the success of Sweetgreen since they would tackle every problem with a fresh set of eyes. The trio sought advice from experienced and veterans in business managements including architects, restraint owners, and Georgetown faculty.
The initial location on M Street was only a 500 square feet, the limited resources forced the set to think creatively and thoughtful and focus on what they needed most which was a commitment to sustainability and quality ingredients.
During their business classes, the group learned the signification of a value-driven business. This helped them understand that knowing the culture of a community can enhance and influence the value of brandy.
Reflecting on their lives, the group ensures that they incorporate the community services. In 2010 Sweetgreen in school was launched. The program thrives at educating students about nutrition and healthy living through different projects and workshops. The Sweetgreen in school has evolved from a weekly activity to a series of seminars and programs across Virginia, New York City, Maryland and the District of Columbia. The project is still expanding to more cities, and over 20,000 children have participated in the activities.
The going has not been easy for the trio, but they have also been creative enough. When their second location started to fall apart, they strategized a way of connecting it with the surrounding community. They incorporated music, and other ideas for sweetlife and from that annual music festival and the food was established.
Nathaniel Ru is a co-founder and the chief executive officer of Sweetgreen. Ru and the other co-founders studied at the Georgetown University where they pursued entrepreneurship together. Nathaniel gives productive dialogues on how to start a successful business which is also your passion and simultaneously live happy, which is the most important thing in life.