Category: Ad Company

Lori Senecal Thrives in Advertising Industry

Lori Senecal is a high flying business pioneer; especially, she has indicated extraordinary administration capacities in the innovative and advanced promoting industry. Right now, she is in charge of Crispin Porter and Bogusky, LLC as the Global Chief Executive Officer. As the CEO, Senecal is in charge of regulating the general worldwide extension among different operations of the organization. She is additionally entrusted with the administration and coordination of the organization’s nine worldwide workplaces.

Ms. Senecal has developed her profession through working for a few organizations. Her excursion to be a standout amongst the best business administrators was propelled at McCann-Erickson Worldwide, Inc., one of the units of Interpublic Group of Companies. While working here, she turned into a section that has strength in youthful grown-ups advertising. Lori Senecal’s amazing execution empowered her to climb the company pecking order to wind up noticeably Chief Innovation Officer at the McCann Worldgroup, and from that point turned into the leader of McCann, NY. In the wake of serving for a long time in this limit, she proceeded onward to head Kirshenbaum Bond Senecal Partners. She later took on the position of president and CEO, a vacuum that was made by the flight of the pioneers of the organization.

While in charge of KBS, Lori planned and actualized forefront human asset and corporate systems that not just observed the organization top the rundown of offices to look for three back to back years, yet additionally as the best organization to work for in New York. Among the eminent customers she secured for KBS.

Lori perceives that her prosperity has been to a great extent driven by ladies coaches she worked with in KBS, and she looks to respond the same to other lady. Her mentorship endeavors allowed her to talk at the 3% Conference. The gathering is a development that spotlights on raising the quantity of ladies inventive chiefs from 3% to 11% through the advancement of female imaginative ability and authority. In the meeting, Lori discussed the means they have made in this course.

Lori has gotten many honors and acknowledgment for her extraordinary execution in her vocation; among them is the Game Changer Awards with a Quantum Leap grant for administration and development. Follow Lori on Twitter.

Ref: http://inspirery.com/lori-senecal/

A Look at Who Jose Henrique Borghi is

Jose Henrique Borghi is a professional advertiser who currently works for the Brazilian advertising agency, Mullen Lowe. Mr. Borghi completed a college program in propaganda and marketing at the Pontifical University of Campinas. Shortly after he began working as a copy writer for marketing agency, Standart Ogilvy. This his first professional advertising job. His post there was as a copywriter.

Jose Henrique Borghi would work for many other advertising agencies such as Leo Burnett and DM9/ DDB before he co-founded his own marketing firm that was named BorghiRay. It was co-founded with fellow advertising professional and business partner Erh Ray. After building up the firm from nothing into a major advertising company in Brazil, BorghiRay was bought by the Lowe company. Erh Ray then also left the company. BorghiRay then became known as Borghi Lowe.

Now named Borghi Lowe, the firm continued to grow and impress a lot of clients. Another shuffle in ownership would occur for the advertising agency co-founded by Jose Henrique Borghi. Lowe and Partners merged together with the Mullen Group and thus there was a new stake holder in Borghi Lowe. The ad agency was once again renamed and is now called Mullen Lowe. Jose Henrique Borghi stayed on with the company and was appointed a co-CEO who was in charge of ad development and creativity. The other co-CEO was appointed by the Mullen Group. He remains in charge of finance and corporate compliance and Borghi on Facebook.

As an advertiser Jose Henrique Borghi is most famous for creating two marketing campaigns in particular in Brazil. They include an ad campaign he masterminded for Parmalat stuffed animal toys. In this campaign kids dressed up as stuffed animals and sang. The other famous advertising campaign that Jose Henrique Borghi is famous for is one for the Sazon food manufacturing company. It included popular Brazilian folk music in the ad and learn more about Borghi.

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