The Hippeas brand of alternative, healthy snacks has recently announced the latest major coup the company has achieved as it contains to claim a major market share in the sector for chickpeas and other organic foods. Founder Livio Bisterzo revealed in the days prior to the 2017 Sweets and Snack Expo the latest round of investment including a deal struck with Leonardo DiCaprio and the investment company Strand; the announcement of new investment is always a time for enjoyment and celebration but the announcement of the involvement of Leonardo DiCaprio with Green Park Holdings has added an extra layer of shine to the announcement.
Leonardo DiCaprio is not an unknown figure in the healthy snacks and foods industry after making earlier investments in the alternative snacks sector after making his name as both an actor and environmental campaigner. Hippeas has been a fast-growing brand since its launch in 2016 in the U.K., due in part to the launch of the brand in Starbucks stores across the U.S.; Green Park Holdings was only launched by Livio Bisterzo in 2015 and has so far focused on the development of its first product, the Hippeas brand.
Hippeas has been developed as a puffed chickpeas product that entered the marketplace with advertising and marketing materials aimed at attracting the millennial age group interested in healthy, natural products; the difficulty of gaining entry into the Starbucks range of snacks has shown how impressive this first pulse-based product from Hippeas has been and should lead to the release of a range of new products to accompany the six flavors of Hippeas.
Born in Italy, Livio Bisterzo first came to prominence in the marketing industry with the launch of an events company during his time as a student at the iconic London-based University of the Arts. Bisterzo has since become a serial entrepreneur who has been involved in the launch and development of men’s grooming brand, Kyoku and the Little Miracles range of healthy teas. Bisterzo points to both of these as part of the reason for the initial success of the Hippeas brand.